Verify your site with Google

Ever wondered how Google see’s your website? Well why not find out? If you verify your website with Google they will provide you with a whole host of information and statistics. The information is gathered when they crawl your site, and made available through Google Webmaster tools. When you build a website it is useful to know how the search engines see your site. You can also find out how your users you and for what terms.

Verifying your website with Google is easy. Simply open an account with Google’s Webmaster Central. Once you have verified you own the account, you can access the information they hold on you by simply logging in. 

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Design great pages using Tables.
 

When you build a website for your business, you’ll no doubt have a huge amount of information to include within your website pages. Your Reason8 Website Builder offers a host of tools and functions to help you design your pages so that visitors and viewers can easily take in your information. Encouraging visitors to your website to stay long enough to take in sufficient information to encourage them to respond to you is the key. One proven way to achieve this is to create website pages, which are easy on the eye and allow visitors to take in all your information in the simplest and most pleasant way possible. Adding structure to your pages to organise your content is a great way to do this and one of the most effective ways to add structure is to use tables.

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Response from your Customers

As a website builder, one of your main achievements will be successfully generating response from your customers and visitors both new and existing. The easiest way to ensure maximum response from customers is to make it very, very simple for them to get in touch. There are several ways you can provide simple ways for your customers to get in touch and they are all easy to add to your website, using your Content Editor.

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Keep your Text in Line

“Remember that writing for the screen is not the same as writing for paper. Website builders need to keep their content punchy, simple and to the point.”

Grabbing and holding the attention of visitors and browsers flying through the net can be achieved in many ways, but one of the main ones is with your text content. Filling your pages with endless scrolls of text will lose their interest in seconds, they probably won’t get past the second line before giving up and moving to a website with more images and less text. People read for pleasure but not when they’re looking for something. Sourcing specific information needs to be a simple and speedy task.

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Jargon Busters – Mobile Internet
 

Computers were once the size of a small planet. Shrinking to room size, then car size by the 70’s, desktop size by the 80’s and by 1995, you could carry them around in a briefcase. Today, you carry them around in your pocket. Internet is now well and truly mobile. As a website builder, how can you make the most of “the mobile boom!”?

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Website Style

As you build and develop your website, it’s important to maintain any existing corporate or company image or brand awareness. If you already have existing literature, logo’s, brand logo’s, corporate colour schemes and / or font styles, then include them within your website style and design. As you use your website builder to create your website keep in mind that clients who have already seen your company image or those who will see it in the future can recognise you easily when they find you online.

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Effective Marketing of Your Website.

Once you know your customers, you can target them more effectively as you’ll be able to guess what keywords they’re most likely to type into a search bar when looking for products and services like yours. Create a list of these keywords and make sure you include them in the content on your pages. Your website builder optimisation system can then pick out the best keywords and optimise your pages with them. Your target audience will then be able to find you as and when they need you.

“The aim of marketing is to know and understand your customers so well that your products and / or services fit them perfectly and sell themselves.”

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First Steps to Search Engine Optimisation.

What was it that first motivated you to build a website? Have you just started a new business? Does your existing business need a boost? Do you want more people to come to your shop? Would you like new customers to call you to get a quote or enquire about your services or products? Do you want to reduce your workload? Provide more efficient and consistent information to your customers? Do you want to establish a professional brand, launch a new product, get some feedback on a new idea?

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The Issue of Website Images.

The images you place on your website can play several roles. Descriptive - they can show viewers exactly what you do and offer in a fraction of a second. Invitation – Choosing the right images can encourage visitors to look further into your website. Attention – Images can grab people’s attention far better than text, especially if those images are animated. Sales – The images for the products you’re selling through your website can, in some cases, make the difference between a client making a purchase or not. As a Website Builder, giving your website the best images you can, will ultimately help your website perform better for you and your business.

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