Search Engine Optimisation 3
The definition of Search Engine Optimisation is ...
“The use of techniques that enable your site to appear higher in a list of search engine results”
When a search phrase is typed into a search engine, the pages show around 10 results at a time. People will generally scan through the first 2-3 pages of results to find what they are looking for. Unfortunately, it’s uncommon for people to look any further than this so when you’re building a website for your business, a position within those first three pages is the target to aim for.
In this Blog we’ll look at a few more techniques to help you boost the Search Engine Optimisation of your website and get you higher up those lists.
Are you trying to compete with the whole of the UK when you don’t need to. If your business provides a service or product to your local area only, then cut down the competition by only targeting customers in that area. If you type “Cars” into a search bar, you get 512,000,000 results, whereas you only get only 90,500 results for “cars john o groats”. Now, I’m not suggesting you all pack up and move your business to John O Groats, but by adding your catchment area / location into your content as a keyword, it could help to get rid of a lot of unnecessary competition.
We’ve looked at the benefits of Incoming Links. Internet Directories not only provide good exposure for your website and domain but can also provide invaluable inbound links. There are lots of directories, to which you can submit your website. Some of them are free some are not. Some make exaggerated promises to give you thousands of links and guarantee traffic. DMOZ (www.dmoz.org) is the most comprehensive, human reviewed directory of the web and should be your first point of call.
If time is a problem for you, we can recommend a content design company who can carry out an SEO Health check for you, which includes directory submission as part of the process.
What was the saying?….. “A rolling stone gathers no moss”. The search engines know when you make changes to the content on your pages, so keep their attention on you by making sure that you regularly update your information. Try adding new pages, which offer your customers general helpful information, such as how-to articles, tips or guides. Not only do the search engines look at pages with this type of content favourably, but other sites will be encouraged to link to them too! A website, which is regularly being updated and changed is seen as active and worth including in search results. Your website should be developed as your business develops. New products or services, special offers at different times of the year. Why not create a notice board page and link to it from your home page. Use it to tell visitors about special offers or up and coming products and services. It will change regularly and help both your business and your customers.
The main frustration when it comes to SEO is the time it takes. Some companies get to the top within a couple of weeks, some have to wait months. Of course it depends upon the market you are in as well. If you’re part of a very competitive market, then your competition could be huge. As mentioned earlier, at the time of writing this 512,000,000 results came up for the search word – “Cars”, but only 89,100 came up for “tvr spark plugs”.
There are many SEO boosting techniques but many website owners will have to be patient as when it comes to SEO there quick solution. Avoid checking your progress every day as this can be soul destroying. All new websites have to go through this in the early days. So try to forget about it for a while and focus on the achievement of building your own website.
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