Keywords are the backbone of every successful website.

To build a website which performs well on the search engines it’s essential to understand what words people are typing into Google to find your product or service. These words are called keywords and if used correctly are the singularly most important aspect of optimising your website.
For your website to be found on the search engines for certain words those words need to be found within the content of your website. But before you begin you need to know what those words are.  This may seem obvious but there is no point in talking about Photovoltaic cells on your website if your clients are typing in solar panels. They may be the same thing but your site will only come up if your site uses the language of your users.

Keyword Research

The first stage of building or updating your website should be to carry out keyword research. It’s essential that you should consider the following.

  • What is your competition being found for?
  • What would others such as friends and family and clients type to find your product or service?
  • Use Google keyword Tool to get an estimate of how many searches are performed for your keywords.

Using keywords on your page

Next you need to think about how those keywords sit in relation to your pages. For example you should consider using the more general keywords along with your location on your home page. Then create specialist pages to house the more specialist content and keywords

For example

Home                                 -    Cleaner Barnsley, Cleaners in Barnsley, Cleaning in Barnsley
Carpet Cleaning               -    Carpet Cleaners, Carpet cleaning, Carpet Cleaners Barnsley
Commercial Cleaners    -    Commercial Cleaning, Commercial Cleaners Barnsley

Highlighting Keywords

Each page should be designated a primary keyword for which you want to b found. This keyword should b included within the title of that specific page. In website terms a title is referred to as a ‘H1’ or main heading. These main headings are very important as Google sees these as containing words you specifically want your users to see.

There are also ‘H2’ and ‘H3’ titles. These can be used to highlight other lesser important keywords.

*It’s important to note that there should ideally only be one of each of the three titles used on each page. They should also be proper tiles to ensure they still have value to your clients.


Meta Information

What is Meta information? Its information that you provide Google with which helps them to determine what your page it about.  However it’s important when you are giving this Meta information to Google that it ties in with what’s actually on the page. If it doesn’t Google will likely disregard it and you’ll get no benefit from having provided it.

Meta Description – Short description of the content of your page which is usually approximately 2 lines long.

Meta keywords – List of keywords you feel are relevant to your page. However due to abuse Google rarely uses these making them all but redundant.

Meta Title – Keyword rich title for your page.

This information will often be used to create the ad which shows in the search listings so it’s important that you give it good consideration if you want Google to use your version.

At Reason8 we always recommend spending time getting your keywords right. There is nothing worse than realising months down the line you’ve missed something out which has significantly affected your traffic.


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