Search Engine Settings

Most Important Search Engine Key Phrase

This is the single most important search phrase that you expect your customers to use to find you.
Choose this with care. Do not pick a search phrase that returns millions of other webpages but do not choose a search phrase that is so specific no one is ever likely to type it into a search engine.
This search phrase will be used repeatedly all over your site and will be used whenever you site is automatically setup on directories and listings

Limitations :

Choose a phrase that is short and rich with the exact phrase that you want to get found for.
DON’T use fill words like 'a' or 'the'
DON'T use commas
DON'T use quotes/punctuation marks.
DON’T repeat words
DON’T use the same phrase as the ‘less import at key phrase’ below

Usage:

This phrase will be ‘woven’ throughout your website in ways that are appropriate and sensible to ensure the search engines appreciate that this is your most important search phrase. (For example your title tags for your main pages – see the Search Engine Optimisation section of the user-guide )
Please note that you will still have to make sure that the content of your website is appropriate and equally relevant to the search engines.

Less important Key Phrases

Enter variations on the ‘most important key phrase’ described above.

Limitations:

Limitations same as ‘most important key phrase’ as above.
NOTE: These should be derivations of the phrase above and in the same theme. E.g. If the first phrase is “Surrey Tennis raquets” then a less important key phrase might be “tennis equipment”. It would not be sensible to add “Fresh bananans” as a key phrase – even if you also sell this product as it would confuse the search engines.

Usage :

These phrases will be ‘woven’ throughout your website in ways that are appropriate and sensible to ensure the search engines appreciate that this is an important search phrase supporting the ‘most important phrase above’. (For example your title tags for your main pages – see the Search Engine Optimisation section of the user-guide).

Summary

This is an important summary about your business and your website. This is a 4 or 5 sentence description of your website. Make sure you include the Search engine key phrase above at least once and fill it full of other very important key words that your customers might use.

Limitations

Keep it grammatically sensible and avoid using all capitals or quotes

Usage :

Reason8 has many relationships with external websites and directories and will use these directories and services to advertise your website. This paragraph will be used to explain what you do and put your website into context.
It will act as a VERY important Search engine optimisation mechanism and it is very important that it sells your business well and contains the key phrases that you hope to be found for.

Step1 - Contact Settings

Contact Settings

Show your email address

Displays your email address on your website (we use a clever script that ensures that your email cannot be ‘harvested’ by spam robots to feed you spam)

Limitations:

none

Usage:

Switching this to ‘Yes’ will display your email address and a professional icon.
Switching this to ‘No’ will hide your email address and icon however it will still be used by the contact form (see below)

Show a contact form

Important Background

When a user clicks on any email on any website their browser will automatically look for and open an email client (such as outlook Express or Microsoft mail). If it finds the client and it has been setup with email settings the user will be able to send an email.
However, if the user has not setup an email client (e.g if it is not their PC or they use a web-based email service such as Yahoo/ Hotmail / Gmail) then they will not be able to send an email by simply clicking the email address.
To prevent this problem it is usual for websites to offer a contact form that automatically captures message text, turns it into an email and sends it to the website owner.
When you preview your website and click the contact page you will see that you customers are offered a choice ‘Click here if you would like us to contact you '. This opens up a new window and allows them to send a message which is turned into an email and sent to the email address entered in Part 3 above.

Limitations:

None

Usage:

If you choose ‘Yes’ then a professional icon and a link to a standard contact form will be placed in your contact page.
If you choose ‘No’ then the icon and link to the form will be removed.
We will place a special image code on your form to make sure that only humans can use it . This will prevent the spam robots from sending you spam emails as they cannot read the image with text that we include)

Show address

The address you entered above will be shown or switched off

Limitations:

Self explanatory - none

Usage:

Will show or hide the address entered above

Allow your pages to be printable

When users are viewing your site they may stumble across information that they may want to print. Not all webpages will print as they are viewed on screen. This is especially true if they contain background images or moving animation such as flash files.

This option allows your client to print off your pages in a format that is designed for a printer.
It will not contain your graphical branding but the page content will print naturally.

Limitations:

None

Usage:

Will show or hide a ‘printable page’ link below your navigation list of pages.

Step 1 - Email / Telephone

Email / Telephone

Telephone No.

The main contact telephone number for the business

Limitations :

There are no formatting limitations and you are free to add whatever international or dialling code formatting you prefer.
The system currently accepts only one telephone number.

Usage :

The telephone number will appear automatically on a contact page generated by the system on your website. An appropriate telephone icon will also be created next to your address.

Fax No.

The main fax number for the business

Limitations :

There are no formatting limitations and you are free to add whatever international or dialling code formatting you prefer.
The system currently accepts only one telephone number.

Usage :

The fax number will appear automatically on a contact page generated by the system on your website.
An appropriate telephone icon will also be created next to your address.

Email

The main contact email address where you want emails to be sent from your website.

Limitations :

One email address only
Must be a valid email (the system will not verify that the email address is valid). If you enter an invalid email you will not receive any emails from your website

Usage :

Note : If you do not want your email shown on your website but just want to use the contact form (which will not advertise your email) then you should still add your email address here but set the ‘show your email address’ to ‘no’.
The email will be displayed on your website. Although it will appear normal when viewed through a browser we use a clever method to make sure that automated email harvesting spam robots cannot read the email address.
This will dramatically reduce the number of email addresses that you receive.
If you check the ‘show contact form’ in Part 4. The form contents will be automatically sent to this email address.
Note. If you have setup a standard email re-direction with Reason8 you should enter the address that you want to display in your website. The system will automatically redirect the email to your personal address.

Mobile

The main mobile telephone number for the business. (same usage and limitations as shown above for Telephone No.

Limitations :

There are no formatting limitations and you are free to add whatever international or dialling code formatting you prefer
The system currently accepts only one telephone number.

Usage :

The telephone number will appear automatically on a contact page generated by the system on your website.
An appropriate telephone icon will also be created next to your address.

Step1 - Contact Details

Contact Details

Clients who DO NOT want their address details to appear on their website must not complete the contact details section. If no address details are provided the system will automatically modify the contact page and remove the address icon.

Address, Town & County

The full two line address.

Limitations :

Normal addressing conventions apply.

Usage :

The address will appear automatically on a contact page generated by the system on your website. An appropriate icon will also be created next to your address.

Post Code

The full UK postcode.

Limitations :

Must adopt the standard UK postcode formatting convention with a single space separating two blocks of characters

Usage :

Will only accept a UK postcode. If a valid UK postcode is provided this will be used to automatically generate a location map

Step1 - Header Information

Header Infomation

Business Name

The name of your business as you want it to appear on the website

Limitations :

Maximum characters 30

Usage :

Will be automatically used throughout the website to provide search engines with information about your company name.
Will be used in limited way automatically by some design templates to personalise the template.

Slogan.

The name of your slogan as you want it to appear on your website

Limitations :

Maximum characters 45

Usage :

Will be automatically used throughout the website to provide search engines with information about your company name.
Will be used in limited way automatically by some design templates to personalise the template.

Editor Overview

The editor allows you to add content to your pages in the form of text, images and links. This content is then converted by the editor into code so you don't have to!

This section of the user guide will give you an overview of the editor and how to use it. With links to areas that require a more in-depth explanation.

You can select to view the editor in either basic or advance mode. We recommend using the advanced toolbar, as the basic will limit you on what you can achieve with your site

	The back and forward buttons enable you to undo anything deleted / created by mistake.
	To insert an image onto your page click the red icon. Then browse for an image on your computer to be [uploaded].
	To insert a link ([hyperlink]) between internal or external webpages or to larger images, document or items. Click the yellow icon and select the what you would want to link to.
	To delete a link or anchor highlight the source of the link and click the break link button. You will not be able to create a new link from that source until the original one is removed.
	To create an anchor, to link from one part of a page to another. Go to the point you want to link to and click the anchor button. To then link to that anchor go to the point you want to link from and click the anchor icon again. this time choose to link to an anchor.
	You can create tables to structure your pages and create a more professional finish, for more information please click here.
	You can add flash files to your pages to add videos or animation.
	By highlighting text and clicking on one of the options to the left you can add Bold, Italic, Underlined, and ~~striked~~ through text.
	To colour text click on the coloured double A icon and select from the colour picker the text colour you wish to use. Alternatively you can choose to highlight the text, with a choice of highlight colours, by clicking the ab icon next to it.
	If you are creating a list you can easily assign numbers or bullets to the points. To create a division on your page by inserting a line across it click on the A-B icon
	These icons allow you to add or remove an indent to your text.
	Know as justifying you can highlight your text and choose how it is aligned on your page. Each button’s diagram will give an indication of how the text will be [formatted].
	If you need to copy and paste text from programs such as Word it is advisable to remove all of the Word [formatting] from the text before doing this. For more information please go to.

	To make your text a heading or sub heading first highlight the text then select from the drop down box shown to the left the type of heading you need. Headings are also highlight more important text to the search engines as they can pick up on this setting. Your template may also be programmed to display Heading text in a different accent colour.
	You have the choice of 6 fonts for the text on your pages. The number of fonts are limited to those that are reliably recognised across the internet. If you use non standard fonts some users computer browsers may not be able to read them.
	To change the size of your text first highlight it with your mouse then select from the drop down box the size you require.
	If you have changed the [formatting] (size, colour, font etc) of your text and wish to return it to how it was first highlight it then press the remove [format] button shown to the left.
	On your pages there are feint boxes that have a small p, H1, H2 etc in them. These are [formatting] boxes, which can guide you on how the structure of your page is made up. They show you how the [formatting] affects the way your pages behave. You can turn on and off these boxes by clicking the icon highlighted.
	The editor shields you from having to learn complex [HTML] computer code. However there are occasions where access to this code is useful. To turn on and off the coded view of your page click the Show HTML button.

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