Creating an online shop and a shopping basket
This is a brief overview of the basic steps involved in creating a shop and switching on a website shopping basket.
- Add your products
- Create a user journey to your products
- Switch on your shopping basket
- Format your shopping basket and add PayPal
- Test your basket
Add your products
Step 4 in the website editor is responsible for the inputting and categorisation of your products or ITEMS.
Click Step4 and follow the entry wizard. One-by-one you will enter your items into a database that is organised into categories, or GROUPS. Eg if you were selling clothes then your groups might be shoes, dresses, shirts etc. Each item you enter must have a unique name, image, price, code and description. You can easily edit your items and switch them between groups and setup options such as different colours and sizes, bulk discounts and related items to be sold together.
Your website will display each item on its own professional page, with the information you entered laid out alongside a perfectly sized image.
Create a user journey
Once you have entered your items, you can consider your website structure. You need to create a user journey that will take your customers to the products they want. The yellow hyperlink icon can help you create links to the group and item pages.
Switch on your shopping basket
Click the shopping basket button on the left and switch on your basket. This single click will add a shopping basket to each of your items. You will then be sent two emails. These show you how to initialise your basket and make configuration changes.
Format your shopping basket and add Paypal
To add paypal, just login to your shopping basket (following the instructions in the emails) and add the email address that you use with your Paypal account and the shopping basket will do the rest.
Test your new shop
It is a good idea to thoroughly test your new shop. Make sure that everything works as expected.
- The navigation on your site
- The integration with the shopping basket
- The payment screens in paypal
- The post-purchase emails.
We recommend creating a low cost item for about 10p and then asking friends and family to purchase through their own PayPal accounts.